Yielding the business to maximise Profits

1. Unit 1. Introduction
2. Unit 2. What is yield management?
3. Test
4. Unit 3. Yield management vs Revenue Management
5. Test
6. Video 4. Reasons why hotel yield management is important
7. Video 5. Whose responsibility is yield management
8. Assignment
1. Unit 6. The Right Pricing - Part 1
2. Quiz
3. Unit 7. The Right Pricing - Part 2 - Different Types of Pricing
4. Test
5. Unit 8. The Right Pricing - Part 3 - Promotional Pricing
6. Test
7. Unit 9. The Right Pricing - Part 4
8. Unit 10. Yield management formula: how to calculate yield at our hotel
9. Test
10. Unit 11. RevPar - another KPI for Proper Pricing
11. Test
12. Unit 12. Competitors: pricing & data
1. Unit 13. Considerations about Market Segmentation Mix
2. Unit 14. Revenue Management / Yielding Systems
3. Unit 15. Focus on Profits but Don’t Forget about Distribution costs
4. Unit 16. Conclusion

Course curriculum