Fundamentals of Distribution and Channel Management
The basics of understanding the distribution channel management for a hotel business.
Course curriculum
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Video 1 - Overview
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Introduction
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Video 2
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Summary
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Video 3
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Summary
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Quiz
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Video 4
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Summary
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Quiz
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How to use multiple distribution channels to manage prices more effectively?
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Summary
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Video 5
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Summary
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About this course
- Free
- 17 lessons
- 0 hours of video content
- Transparency, e-commerce, and globalisation have actively been transforming markets and customer experiences. That makes distribution channels critical sources of sustainable competitive advantage for every business, including hospitality. However, the distribution landscape is also getting more complex and interdependent on a lot of factors, so understanding the basics — namely, the key channels and how they can be managed in order to generate the best rates — of this new reality is becoming a must for a modern distribution channel manager.