Course curriculum

    1. Introduction - Course Overview

    1. 1.1. Overview

    2. 1.3. What does ideation mean?

    3. 1.4. Why is accurate campaign ideation important?

    4. 1.5. Why is it important to have a structured process?

    5. 1.6. Types of ideas

    1. STEP 1. Set up campaign goals. Part I (Video 6)

    2. Campaign goals. Part II

    3. STEP 2. Discovery

    4. Understand your audience. Part I (Video 9)

    5. Understand your audience. Part II

    6. STEP 4. Understand the customer journey. Part I

    7. Understand the customer journey. Part II

    1. 3.1. What qualifies a good social media campaign idea?

    2. 3.2. How to approach ideation?

    3. 3.3. Techniques

    4. 3.4. Where to look for ideas? Part I

    5. Where to look for ideas? Part II

    1. Before you start

    2. 4.1. Selecting the right ideas

    3. 4.2. Evaluate ideas for relevancy and execution

    1. 5.1. Digital PR ideation techniques

    2. 5.2. Find the right time to ideate

    3. 5.3. Embracing tech to improve your ideation workflow

    4. 5.4. Idea execution: rules for success. Part I

    5. Idea execution: rules for success. Part II

About this course

  • Free
  • 27 lessons
  • 0 hours of video content

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